A local market serving the Rocky Hill community since 1990
Good evening from Butler & Bailey Market.
It is Wednesday evening, and “all is quiet on the western front”. This week seems to be going a little better than last week. I guess when I say better, it is more like it has been more orderly. When you are obsessive compulsive like I am, you like order. I am pretty good at taking chaos, processing it, formulating a plan to deal with it, which usually produces order, but I can spin out pretty quickly when my plan gets screwed up due to yet more chaos. I have spun out so many times over the last couple of weeks my brain is tired and dizzy.
I do think everyone is starting to acclimate to the new normal. Customers have gotten used to not finding everything they want. They are also adjusting well to our new store hours. We started our at-risk hours last Saturday, and I kind of got aggravated about how that went, but we did it again yesterday and it went a lot better. We will continue to do this every Tuesday and Saturday, from 8am to 9am, until further notice. I also noticed yesterday that the number of shoppers during the day was more back to normal instead of being overrun for hours on end.
Fortunately, we were closed at the store today, which should have meant a day off for all of us. That didn’t happen. Our Monday morning truck finally showed up about 8 o’clock last night, so many of us came to work today to stock the shelves with this load of merchandise.
I actually kind of enjoyed today. One, you can get a lot done quickly (and orderly) when you are not open for business. Secondly, it reminded me of when we first started out at the store. We probably had a total staff of ten to twelve people, so all of us had to pitch in on every task at the store. We were not making any money, but we were a very close-knit group. Now our business is more successful, and we have between fifty and sixty people on staff, but I don’t get to work as closely with all of them as I once did. I miss that aspect.
As I mentioned earlier, we did receive a truck, so tomorrow we will start out with fuller shelves. We actually even got SOME paper products in. We will continue to keep limits on certain items in the store like paper products, so please be aware of this. We are in good shape in the meat department, as well as the deli and bakery. The produce department remains spotty, but we do have a good supply of the basics.
Our next truck is due tomorrow morning, so I am going to predict that it will show up around Saturday night, which means we will probably be in the store our next day off (Sunday) to put it on the shelves. I think I may try to trick the grocery gods and take tomorrow or Friday off?
Thanks for your patience, kindness, and understanding throughout this ordeal. I and we really appreciate it!
I will do my best to keep you updated, and thanks for letting us be a part of your community!
Tom Butler
Good afternoon from Butler & Bailey Market.
I guess our new motto around here is going to be “hurry up and wait”. Last week’s motto was “we are going to do the best we can”. That has actually been our motto for the last thirty years, but frustrations are high around here, so I have been vocalizing it a lot more the last couple of weeks. Probably more for my benefit than anyone else’s.
My old partner here, George Bailey, had a saying for just about any occasion. Most of them probably originated in the farming community of Mascot. They usually included a farm animal, barbed wire, fence posts, tractors, and hay so they never made much sense to us here in Rocky Hill, but at least it gave you something to think about the rest of the day. I have tried to carry on the tradition since he has been gone, but mine are more mainstream, so not quite as thought provoking or impactful. Most of the time they just backfire on me. Several times over the last couple of weeks, when I get frustrated at someone or something, a staff member will tell me, Tom, we are just going to do the best we can. I can always count on them to hold me accountable.
I hope everyone’s social distancing is going okay. I followed my own advice and went fishing, mowed the yard, and cooked dinner yesterday on my day off. The fish seemed to have gotten the message about distancing because they were not biting for me. It could be I spent so much time in between casts on the phone yesterday talking to suppliers, trying to procure product and schedule deliveries for today that my focus wasn’t up to par.
Besides all of our deliveries being delayed by hours, if not days, I had a great start to my day today thanks to some of you. When I went to unlock the door to open the store, a crowd of your smiling faces was waiting outside. In unison, you all said, “Good Morning, Tom”. Where else can you receive such a warm reception in these trying times? Rocky Hill is a special place!
On to store business. We will continue to keep our abbreviated hours this week. They are 9 am until 7 pm every day, except the two days we are closed, which are Wednesdays and Sundays. Tuesday and Saturday mornings from 8am until 9am are reserved for the elderly and high risk to shop. Please be respectful of our desire to provide an environment for these folks needing to stay away from larger crowds.
One of our busiest times during the day has become first thing in the morning, so it may benefit you to wait an hour or two before you shop. I know you feel like our inventories are probably better first thing in the morning, but actually things are running so far behind most of our trucks are coming later in the day, so you may have better luck finding what you need in the afternoon hours.
Another thing I want to address is the well-being of our staff. While we are blessed to have strong business in these trying economic times, the other side of that is we are all being exposed to thousands of people on a weekly basis, which puts our risk level higher than most; the medical profession being the highest. In light of this, I have told my staff that if they want to wear masks, gloves, or any other protective clothing, I am glad for them to do that. Many of you are doing the same thing when you are shopping here, but I didn’t want to raise any alarms if any of our staff chose to do this. The safety of everyone is our number one priority, so thank you for your understanding on this.
In my last writing, I told you supply lines seemed to be adjusting to this new normal, and I continue to believe this. While trucks are running behind, they are still running, and we are still receiving an ample amount of product. Will we be out of things on certain days? Sure, but we will probably receive it the next day, so I don’t think it is necessary to stock up for more than a few days at a time. I will let you know if anything changes on this.
Another thing I want you to realize is as supply lines tighten up, prices also go up. It’s the classic supply and demand thing. A lot of us might have slept through our economics class when this was taught, but it is a real thing. A lot of produce has already gone up, and the eggs we received today were considerably more expensive. I assume several other food categories will do the same thing.
I would also recommend carrying some cash. Most of us hardly carry cash now, just credit cards. I guess everyone in the world is on the internet, with all that’s going on. I don’t know the capacity of the internet, but it is obviously getting pushed to the limits, which has caused our credit card machines to shut down temporarily on a number of occasions. If you have some cash for backup, we can keep the lines moving here at the store, limiting wait times.
In closing, thanks again for all of the support you have given us through these trying times and yes, we are going to continue to “just do the best we can”!
Thanks for letting us be a part of your community!
Tom Butler
Good afternoon from Butler & Bailey Market.
I hope everyone is adapting to the new normal! It has sure been an interesting week! At the store, we are getting our legs back under us, and I feel like we have established a very good pace with our adjusted store hours as well as being closed two days a week. Those were tough decisions, and I really appreciate all the positive feedback we have received from you concerning those decisions!
I want you to know our present circumstances at the store are turning positive. We are getting our trucks in with relative consistency, and it looks like supplies are going to continue to improve moving forward. It certainly helps us to control this by limiting our hours. One of us usually spends every day on the phone procuring things from all over the Southeast, and we are having success. I think the biggest thing that will be missing for a while is anything that says “antibacterial” on it. Otherwise, we continue to get a pretty good supply of paper products, as well as everything else.
I guess the new trend in everyday life is going to be social distancing. While this may be a problem for some, anyone that knows me well would probably agree that I am an expert in this. I could probably teach a class at Harvard about it. Thankfully, society is finally catching up to me, after I have felt so left out for the past fifty-three years.
If you are new to this trend, I can make some suggestions to you that I have developed over a lifetime:
I hope some of these suggestions will help you cope with the coming days of social distancing. I have been doing it all my life and can tell you it’s not so bad.
Getting back to store business, I want to remind you that our store hours are from 9:00 am until 7:00 pm. We also will be closed on Wednesdays and Sundays. I know these changes are hard to get used to, but please do your best to plan your shopping based on these hours.
We are not doing any curbside service or delivery at this time. We have had a lot of calls about this and if anything changes, I will let you know.
One thing I have changed is starting tomorrow, every Saturday and Tuesday, we will open from 8 am until 9 am exclusively for people in the high-risk categories to shop. We have had a lot of calls about this, so this is the plan we put in place. Please let anyone know that falls in this category that 8 to 9 on Saturdays and on Tuesdays will be dedicated exclusively to them for shopping. If you do not fall in this category, please help us support this initiative by waiting until 9 am to shop.
Once again, I think we will all get through this as long as we continue to practice patience, understanding, and respect to one another. I will continue to keep you updated with any changes and look forward to the day we are back to business as usual!
Thanks for letting us be a part of your community,
Tom Butler
Good afternoon from Butler & Bailey Market.
Yesterday, I wrote to you about the present situation at the store. I spoke about the adjustments we have made over the last several weeks in our business and how our plans are constantly changing moving forward. I told you we would act quickly and decisively as conditions changed that were pertinent to this business and community.
As we work through these unsettled times, I have come to realize that this is not going to be a sprint but a marathon, and I need to plan accordingly. My most important job in running this business is trying to look into the future and make plans and decisions today based on what I see. My priorities when I do this are for our staff, our customers, and our community. There is nothing scientific about this approach. It is basically just a gut feeling I get. I don’t always get it right, but it has gotten me this far in my personal life and business, so I don’t know a better way?
That being said, while I still believe 100% that good hygiene, patience, kindness, and respect towards one another will get us through this, I am going to make some immediate adjustments to how we are going to operate our business. I don’t know how many miles we are into this marathon, but I do know our staff has been running a sprint up to this point, and we are going to have to start pacing ourselves. Being well rested physically and mentally will go a long way in keeping all of us healthy during these times.
In light of this:
– Starting today, March 17th, our store hours will be from 9:00 a.m. until 7:00 p.m.
– We will be closed every Wednesday and Sunday!!
These measures will be in effect until further notice.
I apologize for any inconvenience this may cause you, but I feel like it is the best thing for my staff. It will also give us a better opportunity to serve you appropriately, when we can concentrate our efforts over five days instead of seven. Our staff will still receive their full pay and benefits, we will just be adjusting all of our schedules.
I chose Wednesday and Sunday based on our delivery schedules. We certainly do not want to interrupt those.
I want you to know that this is a very hard decision for me to make because I take very seriously that this community counts on us to be there for them. I can assure you we will still be here for you and, if we all plan accordingly, we will not miss a beat!
A few other things I want to cover
– We are going to cancel our cooking classes for the rest of March, so if you are signed up for any, be aware of these changes.
– Several of our customers who are in the high risk categories have asked about making special accommodations to serve them. These would include delivery, curbside pick-up, and special shopping hours just for them. At this point, it will not be feasible for us to do these for a myriad of reasons. I will say, with our adjusted store hours, I am trying to figure out a way to carve out some exclusive times for the high risk folks to shop. I will let you know if we get that worked out. In the meantime, as I suggested yesterday, the morning hours are the least busy. Another suggestion would be, if you know high risk people, offer to shop for them. People helping people is what makes a community a community and this is a great one!
Finally, I met with our staff that have positions of leadership in the store. They are fully supportive of these changes, and my hope is that you will understand and support these decisions, also.
I look forward to the day I can write you and tell you everything is back to normal but until then, we will just keep doing the best we can with the ever changing circumstances!
As always, thanks for letting us be a part of your community
Tom Butler
Good afternoon from Butler & Bailey Market.
I just wanted to get everyone up to date on the store at this time. Three weeks ago, we saw where that this virus situation was probably going to have a big impact on our community. In anticipation of this, we put in place more stringent cleaning and sanitizing procedures for the safety and health of all of us. I have also been in regular contact with Martha Buchanan, at the Knox County Health Department, about any adjustments we need to make to our procedures as we learn more about this virus. To date, she assures me our response is appropriate. She continues to emphasize the most important thing we can all do is be diligent in our personal hygiene, especially washing hands and staying home if we show any symptoms of illness.
Several people in the higher risk categories have called wanting to know the best time to shop in the store. My suggestion would be first thing in the morning. One, it is a little less crowded and secondly, after we close every night, we go through the whole store sanitizing all of the surfaces that the public and staff come in contact with. We also do this throughout the day, but everything starts out fully sanitized in the morning.
Going forward, we are going to keep adjusting to circumstances as they present themselves. We will not be having a sales flyer for the next couple of weeks because we have no idea what will be available to us. The supply chain has been greatly affected the last few weeks.
Presently, we are keeping the same store hours, but they may need to be adjusted based on staffing needs and inventory concerns. Please be mindful that this is a very fluid situation, so decisions we make are being implemented immediately.
Finally, our staff and business are members of this community, and we are going to do our part to make this situation as smooth as possible. My hope is that we can provide normalcy in these very abnormal times. We will base our business decisions on science and rational thought, not on the frenzy coming from the 24-hour news cycle and social media.
We have served this community, and you have supported us for the last thirty years. It has been a successful relationship because we have shared patience, understanding, and respect towards each other. Let’s keep doing that and I think we will all be fine.
Thanks for letting us be a part of your community,
Tom Butler
Grocery Life November 19, 2019
By Tom Butler
Good afternoon from Butler & Bailey Market.
I hope everyone is having a good week! We are gearing up for Thanksgiving
around here, and I am sure most of you all are doing the same. This year,
Thanksgiving falls late, so we are preparing for Christmas at the same time.
I think this makes about my 30th holiday season
here at the store and a lot of the staff have been here at least fifteen years.
We learn a little each year on how to make things go smoother, so the season is
not nearly as intimidating as it used to be. Really the only thing you need to
know at this store to get you through the holidays is NEVER run out of BEEF
TENDERLOIN! You can screw up everything else and probably get away with it but
don’t screw that up!! So far, we have never screwed that up. I think we also
have it under control for this year as well.
We made our initial order of beef tenderloin
Monday. We usually start with an order of eight to ten thousand pounds of it
and we will build from there as the weeks go by. If you think that sounds like
a lot, it is. You really realize it is a lot is when you get the bill for it
about ten days later. I used to want to throw-up when I would get the bill for
the initial order but after thirty years it becomes much easier to stomach. I
am sure if my wife knew how much money I had to bet each year on Christmas
business she would be throwing-up all the way to Christmas morning. I get it,
she seems to worry about things like the health and well-being of our children,
keeping all of our daily lives organized, and making sure the kids stay on the
right track for a successful future. All I ever have to worry about is NEVER
running out of BEEF TENDERLOIN at Christmas!!
Getting back to Thanksgiving, I want to remind
you about our Holiday Open House coming up this Saturday. It will be from 11:00
am until 2:00 pm. This is our biggest event of the year even though we only
advertise this event in the store and through this blog. While everyone is
welcome, it is designed for our customers and community as a show of appreciation
for all the support you give us! We sometimes worry that we don’t advertise it
enough but when we see the crowd show up on Saturday, the worry turns to panic
that we didn’t prepare enough food. I have learned through the years that
“word of mouth” is the best advertising… and especially potent in the Rocky
Hill community!
Some of the vendors coming this year include: Vienna coffee, Tomato Head, Cruze Farm, Blackberry Farm, Fanatic Brewery, Blue Bell ice cream, Mayfield Dairy, Carnathan Honey, Mamie’s Cheese Wafers, Toffee Treats, Heavenly Chocolate, Shrimp Dock, Cooks on the Curb, Barbara Tenney, Gringo Salsa and many more. They will all be sampling their products and sharing holiday recipes and ideas with you. Our staff will also be preparing some great meats, side items, and desserts for you to try as well. My advice would be not to eat before you come so you will have room to try everything.
Finally, as some of you have probably noticed
and may have already participated in, our annual Second Harvest food drive has
started in the store. This is a program we started several years ago. We make
available in the store, five- and ten-dollar food bags you can purchase and
donate to Second Harvest. We have already sent two pallets of food to Second
Harvest and we have two more pallets waiting to be picked up and the holidays
are just now getting started. I would love to take credit for this but all we
do is facilitate the program. It is your generosity that makes this program
such a success. I really appreciate all you do for the less fortunate among us
and am proud the store gets to play a small part in it. Keep up the great work!
Looking forward to seeing you on Saturday, it
should be a great kickoff to the holiday season!
As always, thanks for letting us be a part of
your community,
Tom Butler
Click here to view past blogs
Respond to: tom.butler44@gmail.com
Butler and Bailey Market
7513 S Northshore Dr.
Knoxville, TN 37919
Grocery Life November 13, 2019
By Tom Butler
Good afternoon from Butler & Bailey Market. I hope everyone is doing well! I have not written in a while, so I am way past due on filling you in on some important dates.
The first one is on November 23rd. This is the date of our annual Holiday Open House. As most of you know, this is the event when we showcase all of our local and regional products. The producers and vendors of these products will be here sampling them. Some of them have come every year since we started doing this event and we also introduce several new ones every year. This year will be no exception. A couple of new products we will be introducing are handmade soups from The Shrimp Dock here in Knoxville and pimento cheeses from Cooks on The Curb, another local success story.
The hours of the Open House will be from 11 am until 2 pm and as always it is a free event! We hope you will join us for this special day!
We also will be sampling some of our own favorite holiday products and recipes. This means lots of products from our deli and bakery as well as our meat department.
Almost every one of our local vendors were discovered by you, our customers, so the vendors and I want to thank you for introducing us to each other. That is how we continue to grow our businesses in an ultra- competitive marketplace.
The next big event will be the Rocky Hill Christmas Parade. This will be on December 7th from 3 until 7 pm. The parade is put on by the Rocky Hill Business District to show our appreciation for the support this community has given our businesses for all these years.
The parade itself will start at 6 pm. My suggestion would be to come to the entire event. Prior to the start of the parade at six, there will be live music from local artists as well as food from several local food trucks, and arts and crafts displays from some talented Rocky Hill folks. I imagine there will also be a lot of activities planned for the children of the community. This is the sixth year of the parade and it gets bigger and better every year!
This is a great time of year to be a part of the Rocky Hill community. I hope you will take advantage of these events as well as all the other positive things our community has to offer!
Thanks for letting us be a part of your community!
Tom Butler
Respond to: tom.butler44@gmail.com
Butler and Bailey Market
7513 S Northshore Dr.
Knoxville, TN 37919
By Tom Butler
Good afternoon
from Butler & Bailey Market. I hope everyone is having a good week! After a
short cool spell, it looks like it is about to get hot and dry. I love hot
weather, so I am all for it. If I am still alive when I retire, I am going to
do my best to live in warm weather year-round.
Business has been good this spring. I
think the rain kept people in for most of the winter but once it started drying
out business really picked up. The overall economy seems good also, at least
around our region. Most everyone I talk to that has a business is doing very
well.
I actually went and visited an old college
friend’s business this week. He has a company that makes very specialized parts
for manufacturing companies all over the world. A big part of his business
right now is making towers for ski and surf boats. If you are ever out on the
lake, you will see some of his work because those boats are very popular right
now. The towers are a conglomeration of bent pipes that you tie ropes to, store
all your skies and wakeboards on, and mount really loud speakers to. I can
attest to the quality of the speakers because we live on the river and I can
hear them inside my house when the boats go by.
Anyways, I have been working on a project
at home, which is another story for another day, and needed some long pipes
bent on a continuous radius. I thought this would be a relatively common thing
to get done since I see bent pipes all around town. Apparently, they bend them
in some other town because I could not find anyone around here to do it for me.
After almost giving up, I remembered that Jeff’s company did all that pipe work
for cars and boats. So, I gave him a call.
We haven’t really kept up with each other
since college, but I had heard he was doing really well with his company, turns
out that would be an understatement. I called him and we caught up for a few
minutes and then I told him about my project. He said he could do it, so he
invited me down to his facility in Loudon to get the pipe bent and to tour the
facility. I figured he had some kind of little metal shop about the size of the
store, with a few employees bending and welding pipe. I was wrong. He has a forty-acre
site with 557,000 square feet of manufacturing space with rows and rows of million-dollar
equipment. Right now, he just uses a mere 250,000 square feet of the space but
will grow it to the whole place. To put that in perspective, our store is
20,000 square feet. He also has another facility in Oak Ridge that has 40,000
square feet and employees another 100 people. After seeing all this, I kind of
felt embarrassed for even asking him to bend a few pipes for a home project but
at least I know now if I need a thousand or million more pipes bent, he is the
man for the job. We talked a little while before I left and he was telling me
how good the economy was, which he would know, because he does business with
companies all over the world.
I’m glad we finally got to catch up after
all these years. I am also really proud to know yet another homegrown Knoxville
boy that has achieved such great success! His company is called Protomet if you
want to look it up. That was a long story just to say economic
times seem to be pretty good in the Greater Rocky Hill area.
Getting back to the grocery business, we
have a big week coming up at the store. I am sure a lot of you remember my
friend and business partner, George Bailey. This month marks ten years since he
passed away. While he has been gone for a decade now, hardly a day goes by that
I am not reminded of him. For starters, his name is on the front of the
building in big red letters but more importantly, the impact he had on those of
us that worked with him as well as many of our customers is still talked about
on an almost daily basis. He loved the grocery business and he especially loved
our customers. When he passed away, I decided we should have a special sale to
honor his fifty-five years in the grocery business. So, we picked items that he
loved to advertise during his career, negotiated really low prices on them, and
had a big sale. Everyone really enjoyed the sale, but I think more importantly,
everyone enjoyed swapping stories about their memories of Mr. Bailey.
Earlier this year, I was thinking about how
fast those ten years have gone by and how much everything has changed for me,
the grocery industry, and for that matter, the world. Thankfully for me, most
of the changes have been positive. I don’t think I would say the same for the
grocery industry or the world. It seems like the goal of society now is to make
it as impersonal as possible. They want us all to only have a relationship
with our phones or computer screens and to remove the inconvenience of face to
face personal relationships. We are all being pulled in that direction and I’m
thinking the results of this are not going to be positive except for the people
that invent the technology?
I know Mr. Bailey would not have liked any
of these changes. He would have had no interest in selling groceries over the
internet. He wanted to meet and talk to every customer that came through our
door. He wanted to watch your kids grow up running around the store. He wanted
to be a good neighbor and a good friend to everyone in the Rocky Hill
community! He kind of instilled this in all of us that worked with him.
Ten years later, we still want to meet and
talk to every customer that comes in the store. We want to watch your kids grow
up and we want to be good neighbors in this community. I know we get off course
sometimes and lose our focus, but we will always have the memory of Mr. Bailey
to pull us, and especially me, back in the right direction.
This Sunday we are starting a special sale
to again, to honor the memory of Mr. Bailey and the life lessons that he
instilled in us. You can find this ad on our website or in Sunday’s News
Sentinel and it will run through Memorial Day, Monday the 27th. Once again, we
chose all the items that he loved to advertise and tried to put really low
prices on them. You might notice that I put Miller High Life beer in the ad. It
has always been my policy to not advertise alcohol or tobacco, but on this occasion,
I’m putting it in.
For many years starting out, Mr. Bailey
and I had some really long hard days of work here at the store. The only way I
knew we were finally finished for the night was when he would say he was
heading to the west wall (beer section) to get some “nectar of the gods”, which
is what he called Miller High Life. No more welcome words were ever spoken to
me because I knew it was finally time to go home. So, I hope you will forgive
me this one time for advertising it, but it holds a special memory for me.
I hope you will come and help us honor his
memory as well as all the other great ones that have come before us during this
Memorial Day week. It would’ve put a big smile on his face!
Thanks for
letting us be a part of your community,
Thomas A. Butler
Respond to: tom.butler44@gmail.com
Click here to view past blogs
Butler and Bailey Market
7513 Northshore Dr.
Knoxville, TN 37919
By Tom Butler
Good afternoon from Butler & Bailey Market. I hope everyone is doing well. I was hoping to be bragging about going without rain for three straight days, but Mother Nature snuck another shower in on us yesterday. It looks like we are dry today and tomorrow and then more rain Thursday. One of these days the rain will stop, it will get hot and the mosquitoes and weeds will take over the world so I should be careful for what I wish for.
We started a new ad this week in the store. My favorite things in this ad are Cowboy Ribeye steaks and Argentine Red Shrimp.
The Cowboy Ribeye, which is basically a bone-in ribeye, is probably the heartiest cut of beef we have. You will not get up from the table hungry after eating one of these. I usually just lightly season them with salt and pepper, throw them on a hot grill, burn both sides and I’m done. I eat mine rare so if you like it more done you should probably back off the heat a little and cook it longer. It is a very flavorful, tender cut of meat so you should give one a try if you haven’t.
The Argentine Red Shrimp come frozen in a bag. You can get them shell-on or peeled and deveined. I usually get the peeled and deveined. We usually keep some in our freezer at home and just take out what we need for our meal. My favorite way to prepare them is on the grill. I put them on wood skewers and then melt butter mixed with some olive oil and garlic powder. I brush the shrimp with the butter mixture and set them aside while the rest of the meal is being prepared. The shrimp cook quickly so you can pretty much have everything else ready and on the table before you start cooking them. I usually give them about two or three minutes on each side on a medium grill and they are ready. If you cook them just right they melt in your mouth.
Last week I wrote about cooking Cheshire pork chops which we carry in the store. Ironically or coincidentally, a day after that blog came out I got a call from a magazine publisher. They are apparently doing a “Top Chef “ issue and wanted to know if I would like to advertise in that issue since the chefs will be using Cheshire pork along with several other local and regional brands that we sell in the store. I told them to email me the information and I would consider it. After looking over their proposal, I came up with two to four thousand reasons not to place an ad in their magazine. Along with Cheshire pork, they are also using Benton’s bacon and ham, Springer Mountain chicken, Sweetwater Valley cheeses and some super foods like quinoa and chia seeds. We carry all these things at the store as well as many other local and regional items. I know “The Grocery Life” blog does not have the same glamour or coverage as an ad in a slick magazine but it fits my budget a little better. Maybe if you read this, you could pass the word along that we carry these things and “top chefs” use them? Plus, I can save the money for stuff like rent, payroll, insurance, taxes and my most expensive personal vice, fishing!
Speaking of fishing, the Bass Master Classic is being held in Knoxville this weekend. This is like the Super Bowl of bass fishing. Fifty of the top bass fishermen in the world will compete in the three-day tournament to decide who is number one and the winner will take home a nice trophy and three hundred thousand dollars. It is also projected to pump more than Twenty-Five Million dollars into the local economy!
You will probably see several fancy trucks and boats rolling around town this week wrapped with all kinds of advertisements to promote their various sponsors and if you are in sight of Fort Loudon Lake, you will see hundreds of boats following the pros around watching them fish. Several fishermen from East Tennessee made it into the tournament this year so I guess I will pull for one of them to win.
Probably my favorite professional bass fisherman is Brandon Coulter. He missed making it into the Classic this year but he fished in it last year. Why is he my favorite? Because he lives right down the street in Forest Brook and he and his family shop in the store, and I’m all about supporting “local”. You might have even seen his truck and boat parked out in front of the store. It would be the one with the fancy company logos all over it. Most of you probably don’t care a whole lot about fishing but I think it is really cool to have one of the best fishermen in the world living in the neighborhood.
Maybe one of these days I will splurge and buy an ad in a fancy magazine. I guess it might even end up making me rich and famous? I guess right now I will just depend on this blog and word of mouth to promote our business. On second thought…. maybe I could buy an ad on Brandon’s boat… (I’m sure I could fit that into my budget). I think the Butler & Bailey Market logo would look great on the side of his boat as he travels all over the country fishing. It may not sell a lot of groceries but it might get me a few fishing trips with him. To me, that would be a lot more rewarding than any fame and fortune a magazine ad would bring!
I hope everyone has a great week and thanks for letting us be a part of your community!
Tom Butler
Respond to:tom.butler44@gmail.com
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Butler and Bailey Market
7513 Northshore Dr.
Knoxville, TN 37919
Good afternoon from Butler & Bailey Market. I hope everyone is doing well. Rain seems to be the recurring theme these days, but it looks like we may go two or three days without any. The flip side of that is we might freeze to death in the process.
For those who haven’t seen what the rain left, click here for a post from local station WVLT, showing aerial footage of West Knoxville flooding.
Business has been good of late. All the heavy rain has actually helped us. It turns out access to some of our competitors got blocked by flooded streets, so we became the most accessible place for people to shop. I should probably feel sympathy for them, since their businesses were hurt by such a catastrophic event, but in my mind I’m thinking…Ha Ha! I finally got the upper hand on the big grocery chains…if only for a few days. I think those companies spend every waking moment trying to figure out how to run small, local folks like us out of business, so we enjoyed our few days “in the sun”, even as the rains kept falling.
Everything seems to be getting back to normal now. The water has receded, and everyone can shop where they normally do. Now we have to get back to earning your business the old-fashioned way, which requires a lot more work than when it just falls in your lap. Oh well! That’s what we have been doing for the last twenty-nine years, so it’s pretty much all we know anyways.
I am on a different work schedule this week. I am in charge of the kids for the next few days, so my work schedule has to coincide with their school schedule, as well as extracurricular activities. My wife is gone this week to watch a tennis tournament. I would have thought you could have found one to watch at say, the Knoxville Racket Club or some other tennis facility around town, but apparently the closest one she could find is in Indian Wells, California. This is day two of her trip, so she has probably had an anxiety attack by now wondering if our kids are getting fed and practicing good hygiene, much less showing up for school.
I did make supper last night. I went for comfort food, since it was cold outside, and mom was gone. Comfort food for us usually includes fried okra, so we had pork chops and fried okra. I probably could have just skipped the pork chops, but I would have been frying okra all night. This family is like a bottomless pit when it comes to fried okra. The one upside to mom being gone is I can make all the food spicy, so the pork and okra had a heavy dose of “Slap Ya Mama” Cajun Seasoning on them. My kids and I love spicy hot food; mom not so much. At least I have done one thing right raising them.
When I dropped the kids off at school this morning, I told them I would take them out to eat tonight, if they can get their homework done. I hope it works out because, if I have to cook every night, we may run out of clean plates and silverware before mom gets home.
If you need a little comfort food for these cold or rainy days, you might want to try our menu last night. I got the thicker cut boneless Cheshire pork chops, and as of this morning, we have some really nice okra that came in prepackaged from one of our produce companies.
I browned/seared the chops on both sides in a hot skillet with a little olive oil and a lot of butter. I then put the skillet in a 325° oven. Once I put the skillet in the oven, I started frying the okra. For the okra, I sliced it crossways, probably a little less than a quarter of an inch thick. I then put some cornmeal in a gallon storage bag along with seasoning. I started adding okra to the bag, stopping to shake the bag to make sure all the pieces got a good coating before I added more okra. Okra is really sticky when it is fresh sliced, which is what you want. This helps the cornmeal stick to it, but if you dump all the okra in at once, it sticks to itself instead of the cornmeal. While I am doing this, I had cooking oil in a skillet heating up. The whole trick to this is making sure your oil is hot enough before you put the okra in. My grandmother used to put a match stick in the oil and when it lit, she knew the oil was hot enough. In the next breath she would tell us grandkids not to play with matches, so I don’t guess I’m allowed to use the match stick trick. I just dropped a piece or two of okra in to check it. You want it to start frying immediately, not just float around and bubble a little. Once you add the rest of the okra, the oil will cool a little, so you need to start off hot! It usually takes about ten or twelve minutes to fry which by default is how long I cooked the pork chops in the oven. They both turned out perfect. I guess if you aren’t using fried okra as a timer, eight to twelve minutes for the chops in the oven. This is probably not the most physically healthy meal, but it sure gave us comfort after all the rain, all the cold, and mom being gone.
I hope everyone has a great week and thanks for letting us be a part of your community!